Supergasbras
about.
Year:
2020
Role:
Art director // Designer
Project Type:
Special Project // OOH // Campaing
Tools Used:
Photoshop // Illustrator // After Effects
Globoplay, the renowned streaming platform of Globo, stirred excitement with the announcement of DESALMA's series launch. A captivating Out-of-Home (OOH) campaign was unveiled across key cities like São Paulo, Rio de Janeiro, and the picturesque Serra Gaúcha region.
The suspenseful essence of DESALMA was ingeniously brought to the streets, featuring immersive scenography and iconic series elements. From mysterious symbols on billboards to eerie installations, every detail aimed to captivate passersby.

results.
This innovative OOH campaign not only promoted the series effectively but also showcased the creativity of the marketing team. Blending fiction with reality, it generated anticipation and set the stage for DESALMA to become a cultural phenomenon.

