Globoplay
about.
Year:
2021
Role:
Designer // Art director
Project Type:
OOH // Special project
Tools Used:
Photoshop // Illustrator
To promote the city with the plant that became a symbol of the winner of BBB(Big Brother Brasil)21 and to announce the premiere of the original documentary "Você Nunca Esteve Sozinha - o Doc de Juliette" (You Were Never Alone - Juliette's Doc), Globoplay installed scenic cacti on various urban furnishings. Five-meter-tall cacti can be seen on street clocks, while bus shelters feature cactus planters on their roofs.
results.
The project was such a success that it went viral on social media. Several fan club profiles dedicated to Juliette posted pictures of the cacti scattered throughout Rio de Janeiro. Some, with over 700,000 followers, dedicated their content to showcasing how far the Paraibana (a person from Paraíba) was able to go, impacting thousands of cariocas (inhabitants of Rio) physically with the campaign and millions digitally through the posts on their profiles.
