about.
Year:
2022
Role:
Art director // Designer
Project Type:
Special Project // OOH // Campaing
Tools Used:
Photoshop // Illustrator // After Effects
The skies of São Paulo, Curitiba, Rio de Janeiro, Recife, and Salvador were invaded by illuminated drones and mapped projections in October 2021. Promoted by the brand Johnnie Walker, the action is part of the Keep Walking Day, the launch date of the Keep Walking campaign.
The drone projections and presentations took place near the Ponte Estaiada in São Paulo, at the Corte do Morro Cantagalo and Arcos da Lapa-Aqueduto da Carioca in Rio de Janeiro, at the International Trade Center Building in Recife, at the Oceania Building in Salvador, and at the Victoria Villa Building in Curitiba.
results.
Collaborating closely with the Supergasbras team, we aimed to not only meet but exceed their expectations, delivering a platform that not only functioned flawlessly but also embodied the brand's ethos of recognition and appreciation. This project not only showcased our skills as designers but also our ability to contribute meaningfully to the brand's internal initiatives.